This is a very rare copy of a Dixie Dean sports shop catalogue, featuring an image of Everton legend Dixie Dean on the front cover.
The store was located on 140 Grange Road in Birkenhead, and sold the best quality leather footballs, boots, shin guards, nets, goal posts and corner flags.
The shop was opened in July 1934, and on 4th April 1940 he was summoned to court for non-payment of taxes from the business, which had been making a loss since the outbreak of the war. At the time, Dean owed the treasury £22 1s & 5d – the case was adjourned to give him the opportunity to sell the business. This wasn’t Dixie’s first trip to court, as in 1930 he was charged with dangerous driving after allegedly knocking a woman down who was boarding a tram. He was later acquitted when the case came to trial.
Dean had several businesses following his football career which ended in 1939 when injury took it’s toll, including becoming the licensee of The Dublin Packet pub in Chester.
He died in 1980 in the Main Stand at Goodison Park, suffering a heart attack whilst watching the Merseyside Derby.
